Abstract

http://ssrn.com/abstract=1934432
 
 

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Race Effects on Ebay


Ian Ayres


Yale University - Yale Law School; Yale University - Yale School of Management

Mahzarin R. Banaji


Harvard University - Department of Psychology; Harvard University - Edmond J. Safra Center for Ethics

Christine Jolls


Yale Law School; National Bureau of Economic Research (NBER)

September 27, 2011


Abstract:     
We investigate the impact of seller race in a field experiment involving baseball card auctions on eBay. Photographs showed the cards held by either a dark-skinned/African-American hand or a light-skinned/Caucasian hand. Cards held by African-American sellers sold for approximately 20% ($0.90) less than cards held by Caucasian sellers, and the race effect was more pronounced in sales of minority player cards. Our evidence of race differentials is important because the on-line environment is well controlled (with the absence of confounding tester effects) and because the results show that race effects can persist in a thick real-world market such as eBay.

Number of Pages in PDF File: 50

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Date posted: September 29, 2011  

Suggested Citation

Ayres, Ian and Banaji, Mahzarin R. and Jolls, Christine, Race Effects on Ebay (September 27, 2011). Available at SSRN: http://ssrn.com/abstract=1934432 or http://dx.doi.org/10.2139/ssrn.1934432

Contact Information

Ian Ayres (Contact Author)
Yale University - Yale Law School ( email )
P.O. Box 208215
New Haven, CT 06520-8215
United States
203-432-7101 (Phone)
203-432-2592 (Fax)
Yale University - Yale School of Management
135 Prospect Street
P.O. Box 208200
New Haven, CT 06520-8200
United States
Mahzarin R. Banaji
Harvard University - Department of Psychology ( email )
33 Kirkland St.
Cambridge, MA 02138
United States
Harvard University - Edmond J. Safra Center for Ethics ( email )
124 Mount Auburn Street
Suite 520N
Cambridge, MA 02138
United States

Christine Jolls
Yale Law School ( email )
127 Wall Street
New Haven, CT 06520
United States
203.432.1958 (Phone)
National Bureau of Economic Research (NBER)
1050 Massachusetts Avenue
Cambridge, MA 02138
United States
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