Representation Over Time: The Effects of Temporal Distance on Similarity
Daniel M. Bartels
Columbia Business School - Marketing
Samuel B Day
October 4, 2011
Columbia Business School Research Paper No. 11-15
Similarity is central in human cognition, playing a role in a wide range of cognitive processes. In three studies, we demonstrate that subjective similarity may change as a function of temporal distance, with some events seeming more similar when considered in the near future, while others increase in similarity as temporal distance increases. Given the ubiquity of inter-temporal thought, and the fundamental role of similarity, these results have important implications for cognition in general.
Number of Pages in PDF File: 10
Keywords: Similarity, Mental representation, Construal level theory, Inter-temporal choiceworking papers series
Date posted: October 5, 2011
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