Caring About Framing Effects
Daniel M. Bartels
Columbia Business School - Marketing
Douglas L. Medin
affiliation not provided to SSRN
Mind & Society Vol. 5, pp. 123-138, 2006
We explored the relationship between qualities of victims in hypothetical scenarios and the appearance of framing effects. In past studies, participants’ feelings about the victims have been demonstrated to affect whether framing effects appear, but this relationship has not been directly examined. In the present study, we examined the relationship between caring about the people at risk, the perceived interdependence of the people at risk, and frame. Scenarios were presented that differed in the degree to which participants could be expected to care about the group and the extent to which the group could be construed as interdependent. A framing effect was found only for the scenario describing the victims as the participants’ friends who did not know each other (high caring/low interdependence), and this went in the opposite direction from typical framing effects. Finally, perceived interdependence and caring affected choice both within and across scenarios, with more risky choices made by participants with high interdependence ratings and high caring ratings.
Number of Pages in PDF File: 16Accepted Paper Series
Date posted: October 4, 2011
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