Abstract

http://ssrn.com/abstract=1940960
 
 

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A Time-Series Analysis of U.S. E-Commerce Sales


D. Steven White


University of Massachusetts at Dartmouth - Charlton College of Business

Godwin Ariguzo


University of Massachusetts at Dartmouth - Charlton College of Business

October 17, 2011

Review of Business Research, Vol. 11, No. 4, pp. 134-140, 2011

Abstract:     
Merely seventeen years old in the U.S. market, electronic commerce (e-commerce) sales continue to grow rapidly on an annual basis. At the macro level, U.S. e-commerce sales for 2010 totaled $166.5 billion. Although this total is impressive, it represents only 4.28 percent of the total of U.S. retail sales for that year. The purpose of this research is to test the significance of the rate of growth of U.S. e-commerce for the period 2000-2010. U.S. e-commerce sales data from the U.S. Census bureau are analyzed using time series analysis. The results indicate the existence of a significant linear trend model. Finally, the researchers offer total U.S. e-commerce sales projections for the 2011-2013 period.

Number of Pages in PDF File: 8

Keywords: Electronic commerce, E-Commerce, U.S. E-Commerce Market, Time Series Analysis

JEL Classification: E20, L10, M3, O30

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Date posted: October 9, 2011 ; Last revised: December 22, 2011

Suggested Citation

White, D. Steven and Ariguzo, Godwin, A Time-Series Analysis of U.S. E-Commerce Sales (October 17, 2011). Review of Business Research, Vol. 11, No. 4, pp. 134-140, 2011. Available at SSRN: http://ssrn.com/abstract=1940960

Contact Information

D. Steven White (Contact Author)
University of Massachusetts at Dartmouth - Charlton College of Business ( email )
Department of Management & Marketing
285 Old Westport Road
North Dartmouth, MA 02747-2300
United States
5089998267 (Phone)
Godwin Ariguzo
University of Massachusetts at Dartmouth - Charlton College of Business ( email )
285 Old Westport Road
North Dartmouth, MA 02747
United States
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