Consumer Attitude Toward Products Made in Ghana
Bylon Abeeku Bamfo
KNUST School of Business
January 4, 2012
Global Journal of Business Research, Vol. 6, No. 1, pp. 39-46, 2012
The attitude of people living in a particular country towards the goods and services produced within that country is a key determinant of the economic growth and development of the country. This study investigates the attitude of respondents towards made in Ghana products. A sample including 500 randomly selected individuals were surveyed using a structured questionnaire. The results show that although there is some element of ethnocentrism among respondents; they are not highly ethnocentric. Industries in the country are advised to increase the quality levels of their products, reduce their prices and make available more products to compete favorably with imports.
Number of Pages in PDF File: 8
Keywords: Consumer, Ethnocentrism, Attitude, Domestic, Foreign Goods
JEL Classification: M31
Date posted: January 6, 2012
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