Consumer Attitude Toward Products Made in Ghana

Bylon Abeeku Bamfo

KNUST School of Business

January 4, 2012

Global Journal of Business Research, Vol. 6, No. 1, pp. 39-46, 2012

The attitude of people living in a particular country towards the goods and services produced within that country is a key determinant of the economic growth and development of the country. This study investigates the attitude of respondents towards made in Ghana products. A sample including 500 randomly selected individuals were surveyed using a structured questionnaire. The results show that although there is some element of ethnocentrism among respondents; they are not highly ethnocentric. Industries in the country are advised to increase the quality levels of their products, reduce their prices and make available more products to compete favorably with imports.

Number of Pages in PDF File: 8

Keywords: Consumer, Ethnocentrism, Attitude, Domestic, Foreign Goods

JEL Classification: M31

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Date posted: January 6, 2012  

Suggested Citation

Bamfo, Bylon Abeeku, Consumer Attitude Toward Products Made in Ghana (January 4, 2012). Global Journal of Business Research, Vol. 6, No. 1, pp. 39-46, 2012. Available at SSRN: http://ssrn.com/abstract=1945991

Contact Information

Bylon Abeeku Bamfo (Contact Author)
KNUST School of Business ( email )
University Post Office
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