Abstract

http://ssrn.com/abstract=1947732
 
 

References (19)



 


 



In Praise of Ambiguity: A Commentary on Exaptation


Daniel Beunza


London School of Economics & Political Science (LSE) - Department of Management

Winter 2007

European Management Review, Vol. 4, Issue 3, pp. 157-159, 2007

Abstract:     
When changes in the context of a technology prompt users to alter the way they employ it, the potential for novelty opens up. This phenomenon, known as ‘exaptation,’ is explored in a simulation by Villani et al. The authors show that exaptation, or innovation through reuse, is more likely to take place when a number of contextual characteristics are present: ambiguity, noise and room for misinterpretation. The results provide strong support to the sociological literature on ambiguity and multivocality. The article also incorporates material artifacts in the methodology of economics.

Number of Pages in PDF File: 3

Keywords: innovation, exaptation, ambiguity

Accepted Paper Series





Date posted: October 22, 2011  

Suggested Citation

Beunza, Daniel, In Praise of Ambiguity: A Commentary on Exaptation (Winter 2007). European Management Review, Vol. 4, Issue 3, pp. 157-159, 2007. Available at SSRN: http://ssrn.com/abstract=1947732 or http://dx.doi.org/10.1057/palgrave.emr.1500087

Contact Information

Daniel Beunza (Contact Author)
London School of Economics & Political Science (LSE) - Department of Management ( email )
United Kingdom
02071061146 (Phone)
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