Stakeholder Perception of Corporate Social Responsibility
Petra F. A. Dilling
New York Institute of Technology
International Journal of Management and Marketing Research, Vol. 4, No. 2, pp. 23-34, 2011
As corporate social responsibility receives increased attention by company stakeholders, researchers are also increasingly exploring corporate social responsibility, its causes and implications. However little is known about the perception of corporate social responsibility. This study explores the link between stakeholder perception of corporate social responsibility and its relationship with underlying factors. The findings suggest that age of the corporation, community involvement, and cultural diversity have a significant influence on corporate social responsibility perception by stakeholders. Another importance is issue is the existence of a published corporate social responsibility or sustainability report. No significant results were found for the sustainable use of natural resources and Dow Jones Sustainability Index inclusion. The study concludes with recommendations for corporations on how they can enhance perception of corporate social responsibility by stakeholders.
Number of Pages in PDF File: 12
Keywords: corporate social responsibility, stakeholder perception, sustainability reporting, cultural
JEL Classification: M14, M39, M49, Q01
Date posted: January 6, 2012
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