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Tone Management


Xuan Huang


California State University, Long Beach

Siew Hong Teoh


University of California - Paul Merage School of Business

Yinglei Zhang


Chinese University of Hong Kong (CUHK) - School of Accountancy

November 16, 2011


Abstract:     
We investigate whether firms manage the tone of the words in earnings press releases and how investors react to tone management. We estimate abnormal positive tone (ABTONE) after controlling for firm characteristics related to fundamentals such as earnings, risk, and complexity. We find that ABTONE contains negative information about future firm fundamentals one to three-years ahead. ABTONE is associated with a higher incidence of meeting/beating earnings thresholds (past earnings levels, zero earnings, and analysts’ consensus forecasts), and future earnings restatements, SEO or M&A, but a lower incidence of stock option grants. Finally, ABTONE is positively related to the immediate stock price reaction to earnings announcements and negatively to the one and two-quarter delayed reaction. All of the results are incremental to abnormal accruals. Overall, the evidence is consistent with strategic tone management that disinforms investors about firm future fundamentals.

Number of Pages in PDF File: 47

Keywords: tone management, qualitative disclosure, earnings management, market efficiency, behavioral finance

JEL Classification: M41, G02

working papers series


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Date posted: November 17, 2011 ; Last revised: November 21, 2011

Suggested Citation

Huang, Xuan, Teoh, Siew Hong and Zhang, Yinglei, Tone Management (November 16, 2011). Available at SSRN: http://ssrn.com/abstract=1960376 or http://dx.doi.org/10.2139/ssrn.1960376

Contact Information

Xuan Huang
California State University, Long Beach ( email )
1250 Bellflower Blvd
Long Beach, CA 90064
United States
Siew Hong Teoh (Contact Author)
University of California - Paul Merage School of Business ( email )
Irvine, CA California 92697-3125
United States
Yinglei Zhang
Chinese University of Hong Kong (CUHK) - School of Accountancy ( email )
Shatin, N.T.
Hong Kong
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