Abstract

http://ssrn.com/abstract=1962842
 
 

References (62)



 
 

Citations (2)



 


 



Is Planning Good for You? The Differential Impact of Planning on Self Regulation


Claudia Townsend


University of Miami

Wendy Liu


University of California, San Diego (UCSD) - Rady School of Management

November 21, 2011

Journal of Consumer Research, 2012

Abstract:     
Previous research suggests making plans is generally beneficial for self control. Yet in five experiments we find that planning does not always benefit everyone. Although planning tends to aid subsequent self control for those who are in good standing with respect to their long-term goal, those who perceive themselves to be in poor goal standing are found to exert less self control after planning than in the absence of planning. This occurs because considering a concrete plan for goal implementation creates emotional distress for those in poor goal standing, thereby undermining their motivation for self regulation.

Number of Pages in PDF File: 58

Keywords: Self Control, Motivation, Goals, Decision Making, Planning, Individual Differences, Dieting, Health

JEL Classification: D91, I10, M31

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Date posted: November 22, 2011  

Suggested Citation

Townsend, Claudia and Liu, Wendy, Is Planning Good for You? The Differential Impact of Planning on Self Regulation (November 21, 2011). Journal of Consumer Research, 2012. Available at SSRN: http://ssrn.com/abstract=1962842

Contact Information

Claudia Townsend
University of Miami ( email )
United States
(305) 284-1804 (Phone)
(305) 284-5326 (Fax)
HOME PAGE: http://www.bus.miami.edu/faculty-and-research/faculty-directory/marketing/townsend/index.html
Wendy Liu (Contact Author)
University of California, San Diego (UCSD) - Rady School of Management ( email )
9500 Gilman Drive
Rady School of Management
La Jolla, CA 92093
United States
HOME PAGE: http://management.ucsd.edu/faculty/directory/wendy-liu/
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