The Use of Social Media in the Supply Chain: Survey and Extensions

26 Pages Posted: 25 Nov 2011

See all articles by Daniel E. O'Leary

Daniel E. O'Leary

University of Southern California - Marshall School of Business; University of Southern California - Leventhal School of Accounting

Date Written: November 23, 2011

Abstract

This paper investigates capabilities of social media, such as Facebook, Twitter, Delicious, Digg and others, for their current and potential impact on the supply chain. In particular, this paper examines the use of social media to capture the impact on supply chain events and develop a context for those events. This paper also analyzes the use of social media in the supply chain to build relationships among supply chain participants. Further, this paper investigates the of use user supplied tags as a basis of evaluating and extending an ontology for supply chains. In addition, using knowledge discovery from social media, a number of concepts related to the supply chain are examined, including supply chain reputation and influence within the supply chain. Prediction markets are analyzed for their potential use in supply chains. Finally, this paper investigates the integration of traditional knowledge management along with knowledge generated from social media.

Keywords: Supply chain, Social media, Knowledge management, Knowledge discovery, Prediction markets

Suggested Citation

O'Leary, Daniel E., The Use of Social Media in the Supply Chain: Survey and Extensions (November 23, 2011). Marshall School of Business Working Paper No. ACC 03.12, Available at SSRN: https://ssrn.com/abstract=1963980 or http://dx.doi.org/10.2139/ssrn.1963980

Daniel E. O'Leary (Contact Author)

University of Southern California - Marshall School of Business ( email )

701 Exposition Blvd
Los Angeles, CA California 90089
United States

University of Southern California - Leventhal School of Accounting ( email )

Los Angeles, CA 90089-0441
United States

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