Challenges Specific to Freemium and Two-Sided Markets
Pujol Enterprises LLC
December 4, 2011
This paper draws concepts from the book The Mind Share Market: The Power of an Alternative Currency, by the same author. It expands the foundational definition of its predecessor "Freemium: Attributes of an Emerging Business Model" and focuses on the challenges of the model while introducing mitigation strategies.
Number of Pages in PDF File: 7
Keywords: Freemium, two-sided market, multi-sided market, challenges
JEL Classification: M21, M30, M31, M37, A10
Date posted: December 31, 2011 ; Last revised: January 13, 2016
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