Abstract

http://ssrn.com/abstract=1976060
 
 

Footnotes (21)



 


 



Superstars and the Long Tail: The Impact of Technology on Market Structure in Media Industries


Helen Weeds


University of Essex, Department of Economics

December 2011

CEPR Discussion Paper No. DP8719

Abstract:     
Technological change is transforming creative media industries. Digitisation lowers recording, storage, reproduction and distribution costs, while computer-based editing facilitates higher quality and special effects. With electronic distribution a vast range of content can be made available to consumers across global markets. The distribution of industry sales appears to be shifting: the late 20th century was the era of the 'hit parade' but attention has now shifted to the 'long tail'. This paper develops a model of differentiated products with endogenous quality and heterogeneous firms to examine the implications of technological change for product variety, quality, and the distribution of firms in media industries.

Number of Pages in PDF File: 28

Keywords: creative industries, digital media, long tail, superstars

JEL Classification: L11, L15, L82

working papers series


Date posted: December 22, 2011  

Suggested Citation

Weeds, Helen, Superstars and the Long Tail: The Impact of Technology on Market Structure in Media Industries (December 2011). CEPR Discussion Paper No. DP8719. Available at SSRN: http://ssrn.com/abstract=1976060

Contact Information

Helen F. Weeds (Contact Author)
University of Essex, Department of Economics ( email )
Wivenhoe Park
Colchester CO4 3SQ
United Kingdom
Feedback to SSRN


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