Abstract

http://ssrn.com/abstract=1979792
 


 



Pepsiamericas: Building an Information Savvy Company


Cynthia Mathis Beath


University of Texas at Austin

Jeanne W. Ross


Massachusetts Institute of Technology (MIT) - Center for Information Systems Research (CISR)

February 1, 2010

MIT Sloan Research Paper No. 4934-11

Abstract:     
In 2009 PepsiAmericas was learning how to leverage an information backbone designed to provide information to the firm’s decision makers at all levels of the organization. The firm had built this information backbone — and the business capability to use it effectively — over an 8-year period beginning in 2001. This case describes how business and IT leaders worked together to create an information savvy organization. It describes the stream of IT investments, organizational changes, and metrics that helped PepsiAmericas evolve from a regional business that shipped truckloads of Pepsi and Mountain Dew to an enterprise that delivered hundreds of SKUs as needed to powerful national retailers. PepsiAmericas’ IT- enabled capabilities helped the firm respond to drastic market changes and enhance business competitiveness. The question PepsiAmericas management faced going forward was how to leverage its information-based business capabilities in a global market.

Number of Pages in PDF File: 23

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Date posted: January 7, 2012  

Suggested Citation

Beath, Cynthia Mathis and Ross, Jeanne W., Pepsiamericas: Building an Information Savvy Company (February 1, 2010). MIT Sloan Research Paper No. 4934-11. Available at SSRN: http://ssrn.com/abstract=1979792 or http://dx.doi.org/10.2139/ssrn.1979792

Contact Information

Cynthia Mathis Beath
University of Texas at Austin ( email )
Austin, TX 78712
United States
Jeanne W. Ross (Contact Author)
Massachusetts Institute of Technology (MIT) - Center for Information Systems Research (CISR) ( email )
Sloan School of Management
5 Cambridge Center, NE25-777
Cambridge, MA 02142
United States
617-253-9461 (Phone)
617-253-4424 (Fax)
HOME PAGE: http://cisr.mit.edu
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