Local Media Ownership and Media Quality
Adam D. Rennhoff
Middle Tennessee State University
Kenneth C. Wilbur
University of California, San Diego (UCSD) - Rady School of Management
July 31, 2012
The Federal Communications Commission regulates local media ownership to promote competition, diversity and the provision of local programming. This study investigates how local media cross-ownership, co-ownership and ownership diversity are associated with media market outcomes. Cross-sectional regressions indicate that television station ownership consolidation is associated with increased local TV news production but lower news ratings. However, panel estimation finds that changes in local media ownership are uncorrelated with local media usage or programming, producing confidence intervals that are tightly centered around zero.
Number of Pages in PDF File: 28
Date posted: January 5, 2012 ; Last revised: October 3, 2012
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