Cultural Distance Revisited: Towards a More Rigorous Conceptualization and Measurement of Cultural Differences

Shenkar, Oded

doi:10.1057/jibs.2011.40

Abstract

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Cultural Distance Revisited: Towards a More Rigorous Conceptualization and Measurement of Cultural Differences

Oded Shenkar

Ohio State University (OSU) - Department of Management & Human Resources

January 2012

Journal of International Business Studies, Vol. 43, Issue 1, pp. 1-11, 2012

Abstract:
Cultural distance is a widely used construct in international business, where it has been applied to foreign investment expansion, entry mode choice, and the performance of foreign invested affiliates, among others. The present paper presents a critical review of the cultural distance construct, outlining its hidden assumptions and challenging its theoretical and methodological properties. A comprehensive framework for the treatment of the construct is developed and concrete steps aimed at enhancing rigor are delineated.

Number of Pages in PDF File: 11

Accepted Paper Series

Date posted: January 13, 2012

Suggested Citation

Shenkar, Oded, Cultural Distance Revisited: Towards a More Rigorous Conceptualization and Measurement of Cultural Differences (January 2012). Journal of International Business Studies, Vol. 43, Issue 1, pp. 1-11, 2012. Available at SSRN: http://ssrn.com/abstract=1983094 or http://dx.doi.org/10.1057/jibs.2011.40

Contact Information

Oded Shenkar (Contact Author)

Ohio State University (OSU) - Department of Management & Human Resources ( email )

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