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Multichannel Banking in Italy: Financial, Technological and Organizational Innovation (La Multicanalità Bancaria in Italia Tra Innovazione Finanziaria, Tecnologica e Organizzativa)Enzo ScannellaUniversity of Palermo - Department of Economics, Business and Finance July 1, 2004 Banche e Banchieri, No. 4, pp. 336-353, 2004 Abstract: The paper examines the diffusion of information technology in the economics of Italian banks. The wide spread of information and communication technology is improving banking and financial services delivery to customers. Particularly, the paper adopts a knowledge management perspective to evaluate banking processes engineering, learning organization, internet working, group working, and customer value proposition, as managerial tools to organizational knowledge creation.
Keywords: multichannel banking, internet banking, information technology, financial innovation, digital economy JEL Classification: G01, G20, G21, M01, M02, M10, M15 Accepted Paper SeriesDate posted: January 13, 2012 ; Last revised: September 30, 2012Suggested CitationContact Information
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