How Much Time Do Visitors Spend in a Cultural Site? An Empirical Investigation
Juan Gabriel Brida
Free University of Bolzano
Universita di Cagliari - Centre for North South Economic Research (CRENOS)
Università degli Studi di Sassari; Universita di Cagliari - Centre for North South Economic Research (CRENOS)
University of Sassari - Faculty of Economics (DEIR) - CRENoS; Economic Research Centre North South (CRENOS)
February 2, 2012
This paper examines the determinants that influence the time spent by visitors in a cultural site. This empirical investigation is based on survey data collected at the South Tyrol's Museum of Archaeology in Bolzano (Italy) between June and August 2010. Descriptive statistics show that on average visitors at the museum spend almost two hours, much longer than the length of stay in museums as found in other empirical studies. Empirically, a zero-truncated Poisson model has proved to achieve the best empirical results. The findings reveal that gender, age, income, group type, time spent at the destination, importance attributed to the museum and weather conditions have an impact on length of stay at the cultural site. These findings provide an useful tool to implement management directions around the museum.
Number of Pages in PDF File: 22
Keywords: Time, museum, zero-truncated Poisson, management implications
JEL Classification: C19, D12, L83working papers series
Date posted: February 4, 2012
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