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Does Higher Transparency Lead to More Search in Online Auctions?Ernan HaruvyUniversity of Texas at Dallas - Naveen Jindal School of Management Peter T. L. Popkowski LeszczycUniversity of Alberta - Department of Marketing, Business Economics & Law Yu MaUniversity of Alberta - Department of Marketing, Business Economics & Law February 2, 2012 Production and Operations Management, Forthcoming Abstract: In a controlled field experiment, we examine pairs of auctions for identical items under different conditions. We find that auction design features that are under the control of the auctioneer - including information transparency, number of simultaneous auctions, and the degree of overlap between simultaneous auctions - affect bidder search and choice. Clickstream data show that a significant relationship between information transparency and price dispersion can be linked to search. Specifically, the effect of information transparency on price dispersion is fully mediated by lookup behavior. Combining these findings, we make auction design recommendations regarding the provision of product and value information.
Number of Pages in PDF File: 35 Keywords: Auctions, field experiments, search, clickstream data JEL Classification: C93, D12, D44, D83, M30, M34 Accepted Paper SeriesDate posted: February 25, 2012Suggested CitationContact Information
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