Decision Making & Consumers’ Behaviour: A Cognitive Game Approach
Dr. Ghada Gomaa A. Mohamed
King Abdul Aziz University; ECO-ENA: Economics & ECO-Engineering Associate, Inc.
February 2, 2012
Second Annual Conference of Economic Forum of Entrepreneurship & International Business @ ECO-ENA, Ottawa, Ontario, Canada, February 2-4, 2012
This paper utilizes a theoretical analysis of a cognitive game approach to address the relationship between decision makers in the government of USA & consumers’ behaviour as an assessment of the payoff during the financial global crisis started in USA in the last quarter of 2007. The research starts with a strong assumption that the American consumer was the first node of a chain contains many other related economic variables and the reaction of consumers’ behaviour toward a specific government policy can affect all other sectors in a spiral manner. A cognitive game is utilized in this paper to explain consumers’ behaviours toward the expansionary government policies the government decided to adopt at times of the crisis. The paper also assumes a neural risk taker agent.
Keywords: government decision making, consumers’ spending, game theory analysis, the global financial crisis, USA
JEL Classification: G01, G02, H31, H53working papers series
Date posted: February 11, 2012
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