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The Information Content of Option Demand


Kerstin Kehrle


University of Zurich

Tatjana-Xenia Puhan


University of Zurich; Swiss Finance Institute

August 31, 2012

Swiss Finance Institute Research Paper No. 12-43

Abstract:     
This paper investigates the relation of stock returns and option demand imbalances due to an excessive option demand of investors with information on the underlying. Furthermore, we address the impact of informed option demand on price pressure in option markets. We derive a measure that captures the excess option demand of informed traders and empirically verify its predictive power for stock returns. We find economically significant returns for option market strategies that trade on the informed demand in options (e.g., 25% or 39% for out-of-the-money long calls or puts with 1-month time to maturity). Additionally, informed option demand is associated with an increase in option bid-ask spreads and put-call parity violations, implying that informed trading reduces liquidity in the option market and increases deviations from the arbitrage equilibrium.

Number of Pages in PDF File: 33

Keywords: Asymmetric Information, Option Market Demand, Market Sidedness, Open Interest, Liquidity, Market Microstructure

JEL Classification: D82, G10, G12, G14

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Date posted: October 16, 2012 ; Last revised: March 11, 2013

Suggested Citation

Kehrle, Kerstin and Puhan, Tatjana-Xenia, The Information Content of Option Demand (August 31, 2012). Swiss Finance Institute Research Paper No. 12-43. Available at SSRN: http://ssrn.com/abstract=2005763 or http://dx.doi.org/10.2139/ssrn.2005763

Contact Information

Kerstin Kehrle
University of Zurich ( email )
Plattenstrasse 22
Zürich, 8032
Switzerland
Tatjana-Xenia Puhan (Contact Author)
University of Zurich ( email )
Plattenstrasse 32
Zürich, CH-8032
Switzerland
Swiss Finance Institute ( email )
c/o University of Geneve
40, Bd du Pont-d'Arve
1211 Geneva, CH-6900
Switzerland
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