Abstract

http://ssrn.com/abstract=2005983
 
 

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The Emerging Market for Frugal Innovation: Fad, Fashion, or Fit?


Yasser Ahmad Bhatti


University of Oxford - Said Business School - Oxford Centre for Entrepreneurship and Innovation

Marc Ventresca


Government of the United States of America - Naval Postgraduate School

January 15, 2012


Abstract:     
There is growing interest among both private and public sectors to serve the underserved in emerging or developing countries leading to, what we call the market for frugal innovation. This paper is divided into two parts. First, we discuss the rhetoric surrounding frugal innovation and attempt to understand the discourse surrounding it as fad, fashion, or fit. Second, we seek to map the emergence of this market by suggesting drivers and the making of a social movement involving different actors pursuing both contentious and complementary approaches to achieve the same outcome, i.e. one of creating value for underserved populations. An understanding of how the rhetoric and market for frugal innovation has emerged will be useful in opening a research agenda. Consequently we cover opportunities and challenges to growth of the market as well as draw implications to academic theory and practice.

Number of Pages in PDF File: 40

Keywords: Frugal innovation, social movement, emerging market, constraints, fad, fashion

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Date posted: February 17, 2012  

Suggested Citation

Bhatti, Yasser Ahmad and Ventresca, Marc, The Emerging Market for Frugal Innovation: Fad, Fashion, or Fit? (January 15, 2012). Available at SSRN: http://ssrn.com/abstract=2005983 or http://dx.doi.org/10.2139/ssrn.2005983

Contact Information

Yasser Ahmad Bhatti (Contact Author)
University of Oxford - Said Business School - Oxford Centre for Entrepreneurship and Innovation ( email )
Park End Street
Oxford, OX1 1HP
Great Britain
HOME PAGE: http://www.frugal-innovation.com/about
Marc Ventresca
Government of the United States of America - Naval Postgraduate School ( email )
1 University Circle
Monterey, CA 93943-5001
United States
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