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Can Socially Responsible Firms Survive Competition? An Analysis of Corporate Employee Matching Grants


Ning Gong


University of Melbourne; Financial Research Network (FIRN)

Bruce D. Grundy


University of Melbourne; Financial Research Network (FIRN)

December 26, 2011


Abstract:     
Fifty-five percent of S&P 500 firms have employee matching grant schemes. Matching grants act as a coordination mechanism which reduces free-riding by socially conscious employee-donors who value a public good but prefer someone else to pay for it. The popularity of matching schemes demonstrates that socially responsible firms can survive market competition. Our model shows that such schemes can enhance the welfare of socially conscious employees and raise more for charities without reducing profits for investors in firms operating in competitive labor and capital markets. This will be so provided socially conscious employees are either more productive or value working together. We document that labor productivity is higher at firms with matching schemes and that these firms are also more likely to be ranked as one of the “100 Best Companies to Work for.”

Number of Pages in PDF File: 46

Keywords: Employee matching grants, corporate social responsibility, stakeholder society

JEL Classification: D03, D21, H41, L31

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Date posted: February 19, 2012 ; Last revised: January 23, 2013

Suggested Citation

Gong, Ning and Grundy , Bruce D., Can Socially Responsible Firms Survive Competition? An Analysis of Corporate Employee Matching Grants (December 26, 2011). Available at SSRN: http://ssrn.com/abstract=2007643 or http://dx.doi.org/10.2139/ssrn.2007643

Contact Information

Ning Gong (Contact Author)
University of Melbourne ( email )
Department of Finance
Melbourne, VIC 3010
Australia
+61 3 9035 7962 (Phone)
Financial Research Network (FIRN)
C/- University of Queensland Business School
St Lucia, 4071 Brisbane
Queensland
Australia
HOME PAGE: http://www.firn.org.au

Bruce D. Grundy
University of Melbourne ( email )
Faculty of Economics & Commerce
Department of Finance
Victoria, 3010
Australia
+61 3 8344 9083 (Phone)
+61 3 8344 6914 (Fax)
Financial Research Network (FIRN)
C/- University of Queensland Business School
St Lucia, 4071 Brisbane
Queensland
Australia
HOME PAGE: http://www.firn.org.au

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