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Pride and Prestige: Why Some Firms Pay Their CEOs Less


Ernst G. Maug


University of Mannheim - Department of Business Administration and Finance; European Corporate Governance Institute (ECGI)

Alexandra Niessen-Ruenzi


University of Mannheim - Department of Finance

Evgenia Zhivotova


University of Mannheim - Department of Business Administration and Finance; University of Mannheim - Graduate School of Economic and Social Sciences

December 19, 2012

AFA 2013 San Diego Meetings Paper

Abstract:     
We investigate the impact of measures of firms' prestige on CEO compensation and find that CEOs of more prestigious firms earn less. Specifically, total CEO pay is on average 9% lower for firms listed in Fortune's ranking of America's most admired companies. We suggest that CEOs derive benefits from working for a company that enjoys public admiration, and that boards extract pay concessions for these benefits. Our results are concentrated in firms with strong boards and in-dependent compensation committees, presumably because weak boards leave rents to powerful CEOs. We focus on two hypotheses that may explain these results. CEOs may obtain non-monetary benefits in the form of a higher social status from working for a prestigious firm, or they may benefit from enhanced career prospects. We find stronger support for the social-status hypothesis. We perform a range of robustness checks and can exclude many alternative explanations, including that prestige just proxies for better corporate governance.

Number of Pages in PDF File: 54

Keywords: CEO compensation, status, social benefits, firm prestige

JEL Classification: G30, M52

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Date posted: February 22, 2012 ; Last revised: December 31, 2012

Suggested Citation

Maug, Ernst G., Niessen-Ruenzi, Alexandra and Zhivotova, Evgenia, Pride and Prestige: Why Some Firms Pay Their CEOs Less (December 19, 2012). AFA 2013 San Diego Meetings Paper. Available at SSRN: http://ssrn.com/abstract=2008877 or http://dx.doi.org/10.2139/ssrn.2008877

Contact Information

Ernst G. Maug
University of Mannheim - Department of Business Administration and Finance ( email )
D-68131 Mannheim
Germany
HOME PAGE: http://cf.bwl.uni-mannheim.de
European Corporate Governance Institute (ECGI)
c/o ECARES ULB CP 114
B-1050 Brussels
Belgium
Alexandra Niessen-Ruenzi (Contact Author)
University of Mannheim - Department of Finance ( email )
Mannheim, 68131
Germany
Evgenia Zhivotova
University of Mannheim - Department of Business Administration and Finance ( email )
D-68131 Mannheim
Germany
University of Mannheim - Graduate School of Economic and Social Sciences ( email )
D7, 27
Mannheim, 68131
Germany
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