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Carbon Incentive for Physical Activity: Conceptualizing Clean Development Mechanism for Food Energy and the Global Framework for Food Taxes

Raghavendra Guru Srinivasan


February 23, 2012

The basic fact is that intense practitioners of yoga consume food only once a day while moderate practitioners of yoga consume food twice a day. With the normal consumption being around three times on a given day, the economic benefit or the reduction in food consumption due to yoga practice is two meals per person per day for intense practitioner and the same would be one meal per person per day for moderate practitioner. In addition, the economic benefit includes increase in well-being & consciousness, and decrease in cost of non-communicable diseases. The paper analyses the two extremes states, overeating and disciplined eating, and brings out the activating factors for excessive consumption. Excessive consumption ie consumption other than for hunger or thirst is analysed for the purpose of understanding the temptation with the framework used for disciplined eating. The business behavior of inducing food consumption by facilitating consumption experience is identified as an act of tickling food consumption. A product may have one or more tickling events which are summarised and a tickle tax is proposed to regulate each or all of the identified tickling events. The Fat and tickle tax that covers all the existing or proposed food taxes including soda tax, ice cream tax, junk food tax etc could be the Global framework both for the food taxes and for the practices causing additional food consumption. The capability of Self-control over food consumption developed by the practitioners is identified under capability approach for human development to enable co-operation between health and human resource development efforts while invoking of Corporate Social responsibility (CSR) provisions would provide finance for prevention in the countries where there is no such law. The Carbon incentive for food energy, a performance based health incentive mechanism, may simplify the global health governance efforts with the incentive being fixed after for the environmental impact and for the reduced demand for the public health efforts. The Incentive for the reduction in food consumption would be a shift from the view that physical activity merely burn calories and the tax impact will remove the moral hazard that exists in the income based health insurance. Health policy options include embedding of physical activity in the education.

Number of Pages in PDF File: 17

Keywords: Yoga, Reduction in food consumption, food energy, Tickle tax, carbon credits, obesity, capability approach, food taxes

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Date posted: February 26, 2012 ; Last revised: January 3, 2014

Suggested Citation

Srinivasan, Raghavendra Guru, Carbon Incentive for Physical Activity: Conceptualizing Clean Development Mechanism for Food Energy and the Global Framework for Food Taxes (February 23, 2012). Available at SSRN: http://ssrn.com/abstract=2010984 or http://dx.doi.org/10.2139/ssrn.2010984

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Raghavendra Guru Srinivasan (Contact Author)
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