Abstract

http://ssrn.com/abstract=2011559
 
 

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Behavioral Models of Managerial Decision-Making


Avi Goldfarb


University of Toronto - Rotman School of Management

Teck H. Ho


affiliation not provided to SSRN

Wilfred Amaldoss


Duke University - Fuqua School of Business

Alexander L. Brown


Texas A&M University - Department of Economics

Yan Chen


affiliation not provided to SSRN

Tony Haitao Cui


University of Minnesota - Twin Cities

Alberto Galasso


University of Toronto - Rotman School of Management; University of Toronto - Strategic Management

Tanjim Hossain


University of Toronto

Ming Hsu


University of California, Berkeley - Haas School of Business

Noah Lim


University of Houston - C.T. Bauer College of Business

Mo Xiao


University of Arizona - Eller College of Management - Department of Economics

Botao Yang


University of Southern California - Marshall School of Business

September 1, 2011

Marketing Letters, Vol. 23, pg. 405-421, 2012

Abstract:     
This paper reviews the literature that applies behavioral economic models to managerial decisions. It organizes the literature into research that focuses on alternative utility functions and research that focuses on non-equilibrium models. Generally, behavioral models have seen less application to manager decisions than to consumer decisions and therefore there are many opportunities to develop new theoretical models, new laboratory experiments, and new field applications. The application of these models to field data is particularly underdeveloped.

Number of Pages in PDF File: 25

Keywords: behavioral economics, managerial decision-making

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Date posted: February 27, 2012 ; Last revised: June 9, 2012

Suggested Citation

Goldfarb, Avi and Ho, Teck H. and Amaldoss, Wilfred and Brown, Alexander L. and Chen, Yan and Cui, Tony Haitao and Galasso, Alberto and Hossain, Tanjim and Hsu, Ming and Lim, Noah and Xiao, Mo and Yang, Botao, Behavioral Models of Managerial Decision-Making (September 1, 2011). Marketing Letters, Vol. 23, pg. 405-421, 2012 . Available at SSRN: http://ssrn.com/abstract=2011559 or http://dx.doi.org/10.2139/ssrn.2011559

Contact Information

Avi Goldfarb
University of Toronto - Rotman School of Management ( email )
105 St. George Street
Toronto, Ontario M5S 3E6
Canada
416-946-8604 (Phone)
416-978-5433 (Fax)
Teck H. Ho
affiliation not provided to SSRN
Wilfred Amaldoss
Duke University - Fuqua School of Business ( email )
Box 90120
Durham, NC 27708-0120
United States
919-660-1894 (Phone)
Alexander L. Brown
Texas A&M University - Department of Economics ( email )
4228 TAMU
College Station, TX 77843-4228
United States
979-862-8084 (Phone)
979-847-8757 (Fax)
HOME PAGE: http://econweb.tamu.edu/abrown/
Yan Chen
affiliation not provided to SSRN ( email )
Tony Haitao Cui
University of Minnesota - Twin Cities ( email )
321 19th Ave S
Suite 3-150
Minneapolis, MN 55455
United States
Alberto Galasso (Contact Author)
University of Toronto - Rotman School of Management ( email )
105 St. George Street
Toronto, Ontario M5S 3E6
Canada
HOME PAGE: http://www.rotman.utoronto.ca/facbios/viewFac.asp?facultyID=alberto.galasso
University of Toronto - Strategic Management ( email )
105 St George Street
Toronto, ON M5S 1L2
Canada
Tanjim Hossain
University of Toronto ( email )
Toronto, Ontario M5S 3G8
Canada
Ming Hsu
University of California, Berkeley - Haas School of Business ( email )
545 Student Services Building, #1900
2220 Piedmont Avenue
Berkeley, CA 94720
United States
Noah Lim
University of Houston - C.T. Bauer College of Business ( email )
Houston, TX 77204-6021
United States
Mo Xiao
University of Arizona - Eller College of Management - Department of Economics ( email )
McClelland Hall
P.O. Box 210108
Tucson, AZ 85721-0108
United States
Botao Yang
University of Southern California - Marshall School of Business ( email )
3660 Trousdale Parkway, ACC 306E
Department of Marketing
Los Angeles, CA 90089-0443
United States
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References:  95
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