Abstract

  


 



Nestle SA: Nutrition, Health and Wellness Strategy


Rebecca M. Henderson


Harvard Business School; NBER

Ryan C. Johnson


Harvard Business School
August 2, 2011

Harvard Business School Strategy Unit Case No. 311-119

Abstract:     
In 1997 Nestle committed to a strategic vision of becoming the leading nutrition, health and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestle including merger and acquisition choices, strategies for improving products, and packaging innovations that helped Nestle built credibility with the consumer in NHW, raised profit margins, continued strong growth and differentiated the firm.

Learning Objective: To examine how Nestle used a strategic commitment to guide the firm's investments/divestments, innovation focus, R&D strategy and strategic positioning. Focus is on the commitment and unwavering support for the strategy and also the tough decisions that a large firm comes up against when parts of its business may not be in concert with its strategy.

working papers series


Date posted: March 1, 2012  

Suggested Citation

Henderson, Rebecca M. and Johnson, Ryan C., Nestle SA: Nutrition, Health and Wellness Strategy (August 2, 2011). Harvard Business School Strategy Unit Case No. 311-119. Available at SSRN: http://ssrn.com/abstract=2013415

Contact Information

Rebecca M. Henderson (Contact Author)
Harvard Business School ( email )
Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States
NBER
1050 Massachusetts Avenue
Cambridge, MA 02138
United States
Ryan C. Johnson
Harvard Business School ( email )
Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States
Feedback to SSRN (Beta)


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