Marine Harvest: Leading Salmon Aquaculture
Posted: 2 Mar 2012
Date Written: December 16, 2011
Abstract
Marine Harvest has the leading position in salmon aquaculture. Aquaculture is very much a growth business, many believing it could play a major role in solving the world's growing need for protein. The CEO is considering three alternatives for taking advantage of his firm's dominant position. Expand production in Chile, produce value-added salmon products, or backward-integrate into the salmon feed business.
Learning Objective: Understand the aquaculture business.
Suggested Citation: Suggested Citation
Bell, David E. and Johnson, Ryan, Marine Harvest: Leading Salmon Aquaculture (December 16, 2011). Harvard Business School Marketing Unit Case No. 512-042, Available at SSRN: https://ssrn.com/abstract=2014321
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