Abstract

  


 



Ford Motor Company: Strengthening the Dealer Network


V. Kasturi Rangan


Harvard Business School

Katharine L. Lee


Harvard Business School
August 31, 2011

Harvard Business School Marketing Unit Case No. 511-132

Abstract:     
The case describes a five-year effort (2006-2011) of distribution rationalization and consolidation at Ford. The financial crisis in the second-half of 2008 forced GM and Chrysler into bankruptcy. Having completed the distribution overhaul work by 2011, its senior managers wondered how the transformed distribution channel would meet the needs of its new product strategy developed in response to the financial crisis.

Learning Objective: To understand the process of building distribution strength.

working papers series


Date posted: March 7, 2012  

Suggested Citation

Rangan, V. Kasturi and Lee, Katharine L., Ford Motor Company: Strengthening the Dealer Network (August 31, 2011). Harvard Business School Marketing Unit Case No. 511-132. Available at SSRN: http://ssrn.com/abstract=2017970

Contact Information

V. Kasturi Rangan (Contact Author)
Harvard Business School ( email )
Soldiers Field
Boston, MA 02163
United States
Katharine L. Lee
Harvard Business School ( email )
Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States
Feedback to SSRN (Beta)


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