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Case Studies on Trade-Offs in Corporate Sustainability


Monika Winn


University of Victoria - Faculty of Business

Jonatan Pinkse


Grenoble Ecole de Management

Lydia Illge


IZT - Institute for Futures Studies and Technology Assessment

March 22, 2012

Corporate Social Responsibility and Environmental Management, Vol. 19, No. 2, pp. 63-68, March/ April 2012

Abstract:     
For today’s manager, sustainability is not just another business issue. Perpetual pressure from corporate stakeholders to incorporate sustainability has created pervasive changes to what is becoming an increasingly complex and challenging decision context for organizational decision makers. Managing sustainability requires fundamentally new skills from managers and students of business, including the ability to carefully assess trade-offs and reach compromise decisions, for instance, between serving the company and serving society. This special issue offers five teaching cases that put students in the shoes of managers that have to deal with the full complexity of sustainability. The aim of the teaching cases is to serve as learning tools to help train students to make trade-offs in ways that deliberately evaluate and satisfice economic, social and environmental objectives at corporate, societal and environmental levels, and that allow them to reach decisions that take into account both short- and long-term issues.

Number of Pages in PDF File: 17

Keywords: sustainability, managerial skills, win-win decisions, trade-off decisions, case studies, sustainability strategies

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Date posted: March 23, 2012  

Suggested Citation

Winn, Monika, Pinkse, Jonatan and Illge, Lydia, Case Studies on Trade-Offs in Corporate Sustainability (March 22, 2012). Corporate Social Responsibility and Environmental Management, Vol. 19, No. 2, pp. 63-68, March/ April 2012. Available at SSRN: http://ssrn.com/abstract=2027501

Contact Information

Monika Winn
University of Victoria - Faculty of Business ( email )
Victoria, British Columbia
Canada
Jonatan Pinkse (Contact Author)
Grenoble Ecole de Management ( email )
Grenoble Cedex, 38003
France
Lydia Illge
IZT - Institute for Futures Studies and Technology Assessment ( email )
Schopenhauerstr. 26
D-14129 Berlin
Germany
HOME PAGE: http://www.izt.de
Feedback to SSRN (Beta)


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