Case Digest: Pineda v. Williams-Sonoma Stores, Inc.
Matthew Adam Susson
affiliation not provided to SSRN
Chapman Law Review, Vol. 15, p. 667, 2011
This Case Digest summarizes the 2011 California Supreme Court case of Pineda v. Williams-Sonoma Stores, Inc. Plaintiff Pineda alleged, in part, that Williams-Sonoma violated the Song-Beverly Credit Card Act of 1971 by recording consumers' ZIP codes during credit card transactions. The Act places limitations upon the type and extent of information retailers — as well as other persons and businesses — may request of consumers using credit cards, and restricts the use of a purchaser's "personal identification information." The trial court held that a ZIP code did not constitute "personal identification information" as used in section 1747.08 of the California Civil Code. After the court of appeal affirmed, the Supreme Court of California granted review, reversed the trial court's holding, and remanded the case for further proceedings. The court held that "personal identification information," as the term is used in section 1747.08, includes a cardholder's ZIP code. As such, requesting and recording a cardholder's ZIP code, without more, violates the Credit Card Act.
Number of Pages in PDF File: 7
Keywords: Case Digest, Pineda, Williams-Sonoma Stores, Inc., ZIP Code, Section 1747.08, Credit Card, Chapman University School of LawAccepted Paper Series
Date posted: March 22, 2012 ; Last revised: March 29, 2012
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