Bridging the Gap Through E-Recruitment: Evidences from Private Employment Sector in Karachi

Khan, N. R., Taha, S. M. & Ghouri, A. M. (2011). Bridging The Gap Through E-Recruitment: Evidences From Private Employment Sector In Karachi, Indian Journal of Commerce & Management Studies, 2(6), pp. 40-48.

9 Pages Posted: 7 Apr 2012

See all articles by Arsalan Mujahid Ghouri

Arsalan Mujahid Ghouri

London South Bank University

Naveed Ur Rehman Khan

Independent

S. M. Taha

University of Karachi - Faculty of Arts

Date Written: March 29, 2011

Abstract

Internet has proved as the most powerful social network that has deep impact on our society and has become catalyst in the process of globalization. Recent trends and data reveal that internet is being used in employment sector globally. Job searching through internet in Pakistan is deemed uncommon. This research measures the usage of internet for job searching in Pakistan which has not been investigated in Pakistan’s perspective before. The results assessed the positive trend of online job searching activities which develop considerably. Five motivators of Job seekers were consider in this study, “time saving” is the leading motivator followed by “browsing wide area of employment”, “global employment pool”, “easiness” and “cost effective” respectively. These motivators motivate job seekers to go for online search for employment.

The study recommends HR managers of Private sectors to focus more on online recruitment in Pakistan to attract large number of potential employees in less time and investing more on developing online recruitment tool to get large return on investment in long term perspective.

Keywords: Business Management, human resource management, e-recruitment, online job searching, job seekers, Pakistan

JEL Classification: E24, L86, O15

Suggested Citation

Ghouri, Arsalan Mujahid and Rehman Khan, Naveed Ur and Taha, S. M., Bridging the Gap Through E-Recruitment: Evidences from Private Employment Sector in Karachi (March 29, 2011). Khan, N. R., Taha, S. M. & Ghouri, A. M. (2011). Bridging The Gap Through E-Recruitment: Evidences From Private Employment Sector In Karachi, Indian Journal of Commerce & Management Studies, 2(6), pp. 40-48., Available at SSRN: https://ssrn.com/abstract=2031171

Arsalan Mujahid Ghouri (Contact Author)

London South Bank University ( email )

103 Borough Road
London, Greater London SE1 OAA
United Kingdom

Naveed Ur Rehman Khan

Independent ( email )

S. M. Taha

University of Karachi - Faculty of Arts ( email )

Karachi
Pakistan

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