Abstract

http://ssrn.com/abstract=2032230
 
 

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Sustainability Matters: Why and How Corporate Boards Should Become Involved


David J. Vidal


affiliation not provided to SSRN

Archie B. Carroll


affiliation not provided to SSRN

Kareem M. Shabana


affiliation not provided to SSRN

Janet E. Kerr


Pepperdine University - School of Law

Matteo Tonello


The Conference Board, Inc.

John Peloza


Simon Fraser University (SFU)

Jingzhi Shang


affiliation not provided to SSRN

Katherine N. Lemon


Boston College - Department of Marketing

John H. Roberts


affiliation not provided to SSRN

Priya Raghubir


University of California, Berkeley - Marketing Group

Russell S. Winer


New York University (NYU) - Department of Marketing

Shuili Du


Simmons College

C. B. Bhattacharya


Boston University

Sankar Sen


City University of New York (CUNY) - Department of Marketing and International Business

Baruch Lev


New York University - Stern School of Business

Christine Petrovits


College of William and Mary - Mason School of Business

Suresh Radhakrishnan


University of Texas at Dallas - School of Management

March 31, 2012

The Conference Board Research Report No. R-1481-11-RR

Abstract:     
Corporate sustainability can be broadly defined as the pursuit of a business growth strategy by allocating financial or in-kind resources of the corporation to a social or environmental initiative.

Today, more than ever, corporate sustainability has risen to the status of strategic business matter and demands supervision from the top. However, despite the extensive body of literature available on corporate governance and sustainability as separate areas of research, minimal attention has been paid to the interaction between the two. In particular, there is limited knowledge of the role that should be performed by the board of directors in designing, endorsing, and overseeing the implementation of a corporate sustainability program.

The publication highlights a series of issues for a pragmatic boardroom discussion on the subject. Chapters include:

- The business case for corporate sustainability.
- The legal case for corporate sustainability.
- Emerging board practices in corporate sustainability oversight.
- Sustainability and customer value.
- Sustainability performance assessment.
- Sustainability communication.
- Sustainability and corporate philanthropy.

Number of Pages in PDF File: 92

Keywords: Corporate Social Responsibility, corporate governance, sustainability, board of directors

Accepted Paper Series


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Date posted: April 4, 2012  

Suggested Citation

Vidal, David J. and Carroll, Archie B. and Shabana, Kareem M. and Kerr, Janet E. and Tonello, Matteo and Peloza, John and Shang, Jingzhi and Lemon, Katherine N. and Roberts, John H. and Raghubir, Priya and Winer, Russell S. and Du, Shuili and Bhattacharya, C. B. and Sen, Sankar and Lev, Baruch and Petrovits, Christine and Radhakrishnan , Suresh, Sustainability Matters: Why and How Corporate Boards Should Become Involved (March 31, 2012). The Conference Board Research Report No. R-1481-11-RR . Available at SSRN: http://ssrn.com/abstract=2032230

Contact Information

David J. Vidal
affiliation not provided to SSRN
Archie B. Carroll
affiliation not provided to SSRN
No Address Available
Kareem M. Shabana
affiliation not provided to SSRN
No Address Available
Janet Kerr
Pepperdine University - School of Law ( email )
24255 Pacific Coast Highway
Malibu, CA 90263
United States
Matteo Tonello (Contact Author)
The Conference Board, Inc. ( email )
John Peloza
Simon Fraser University (SFU) ( email )
8888 University Drive
Burnaby, British Columbia V5A 1S6
Canada
Jingzhi Shang
affiliation not provided to SSRN ( email )
Katherine N. Lemon
Boston College - Department of Marketing ( email )
140 Commonwealth Avenue
Chestnut Hill, MA 02467
United States
617-552-1647 (Phone)
781-862-9704 (Fax)
John H. Roberts
affiliation not provided to SSRN
Priya Raghubir
University of California, Berkeley - Marketing Group ( email )
Haas School of Business
Berkeley, CA 94720
United States
510-643-1899 (Phone)
510-643-1420 (Fax)
Russell S. Winer
New York University (NYU) - Department of Marketing ( email )
Henry Kaufman Ctr
44 W 4 St.
New York, NY
United States
212-998-0540 (Phone)
212-995-4006 (Fax)
Shuili Du
Simmons College ( email )
300 The Fenway
Boston, MA 02115
United States
C. B. Bhattacharya
Boston University
595 Commonwealth Avenue
Boston, MA 02215
United States
Sankar Sen
City University of New York (CUNY) - Department of Marketing and International Business ( email )
One Bernard Baruch Way, B12-240
New York, NY 10010-5585
United States
Baruch Itamar Lev
New York University - Stern School of Business ( email )
40 West 4th Street, Suite 400
New York, NY 10012
United States
212-998-0028 (Phone)
212-995-4001 (Fax)
HOME PAGE: http://www.baruch-lev.com
Christine Petrovits
College of William and Mary - Mason School of Business ( email )
P.O. Box 8795
Williamsburg, VA 23187-8795
United States
Suresh Radhakrishnan
University of Texas at Dallas - School of Management ( email )
2601 North Floyd Road
Richardson, TX 75083-0688
United States
972-883-4438 (Phone)
972-883-6811 (Fax)
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