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Sustainability Matters: Why and How Corporate Boards Should Become InvolvedDavid J. Vidalaffiliation not provided to SSRN Archie B. Carrollaffiliation not provided to SSRN Kareem M. Shabanaaffiliation not provided to SSRN Janet E. KerrPepperdine University - School of Law Matteo TonelloThe Conference Board, Inc. John PelozaSimon Fraser University (SFU) Jingzhi Shangaffiliation not provided to SSRN Katherine N. LemonBoston College - Department of Marketing John H. Robertsaffiliation not provided to SSRN Priya RaghubirUniversity of California, Berkeley - Marketing Group Russell S. WinerNew York University (NYU) - Department of Marketing Shuili Duaffiliation not provided to SSRN C. B. Bhattacharyaaffiliation not provided to SSRN Sankar SenCity University of New York (CUNY) - Department of Marketing and International Business Baruch LevNew York University - Stern School of Business Christine PetrovitsGeorge Washington University - Department of Accountancy Suresh RadhakrishnanUniversity of Texas at Dallas - School of Management March 31, 2012 The Conference Board Research Report No. R-1481-11-RR Abstract: Corporate sustainability can be broadly defined as the pursuit of a business growth strategy by allocating financial or in-kind resources of the corporation to a social or environmental initiative. Today, more than ever, corporate sustainability has risen to the status of strategic business matter and demands supervision from the top. However, despite the extensive body of literature available on corporate governance and sustainability as separate areas of research, minimal attention has been paid to the interaction between the two. In particular, there is limited knowledge of the role that should be performed by the board of directors in designing, endorsing, and overseeing the implementation of a corporate sustainability program. The publication highlights a series of issues for a pragmatic boardroom discussion on the subject. Chapters include: - The business case for corporate sustainability. - The legal case for corporate sustainability. - Emerging board practices in corporate sustainability oversight. - Sustainability and customer value. - Sustainability performance assessment. - Sustainability communication. - Sustainability and corporate philanthropy.
Number of Pages in PDF File: 92 Keywords: Corporate Social Responsibility, corporate governance, sustainability, board of directors Accepted Paper SeriesDate posted: April 4, 2012Suggested CitationContact Information
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