Abstract

http://ssrn.com/abstract=2033192
 


 



The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation


Tom Van Laer


ESCP Europe Business School

Ko de Ruyter


Maastricht University - Department of Marketing & Supply Chain Management

Luca M. Visconti


ESCP Europe

Martin Wetzels


Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)

February 1, 2014

Journal of Consumer Research, 40(5), 797-817

Abstract:     
Stories, and their ability to transport their audience, constitute a central part of human life and consumption experience. Integrating previous literature derived from fields as diverse as anthropology, marketing, psychology, communication, consumer, and literary studies, this article offers a review of two decades’ worth of research on narrative transportation, the phenomenon in which consumers mentally enter a world that a story evokes. Despite the relevance of narrative transportation for storytelling and narrative persuasion, extant contributions seem to lack systematization. The authors conceive the extended transportation-imagery model (ETIM), which provides not only a comprehensive model that includes the antecedents and consequences of narrative transportation but also a multidisciplinary framework in which cognitive psychology and consumer culture theory cross-fertilize this field of inquiry. The authors test the model using a quantitative meta-analysis of 132 effect sizes of narrative transportation from 76 published and unpublished articles and identify fruitful directions for further research.

Number of Pages in PDF File: 64

Keywords: Communication, Meta-analysis, Narrative Persuasion, Narrative Transportation, Storytelling

JEL Classification: M31

Accepted Paper Series


Download This Paper

Date posted: April 2, 2012 ; Last revised: January 15, 2014

Suggested Citation

van Laer, Tom and Ruyter, Ko de and Visconti, Luca M. and Wetzels, Martin, The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation (February 1, 2014). Journal of Consumer Research, 40(5), 797-817. Available at SSRN: http://ssrn.com/abstract=2033192 or http://dx.doi.org/10.2139/ssrn.2033192

Contact Information

Tom Van Laer (Contact Author)
ESCP Europe Business School ( email )
527 Finchley Road
London, NW3 7BG
United Kingdom
Ko de Ruyter
Maastricht University - Department of Marketing & Supply Chain Management ( email )
Endepolsdomein 150
Maastricht, Limburg 6201 BE
Netherlands
Luca M. Visconti
ESCP Europe ( email )
79 Avenue de la Republique
Paris, 75011
France
Martin Wetzels
Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS) ( email )
PO Box 513, 5600 MB
NL-5600 MB Eindhoven
Netherlands
+31 40 2473841 (Phone)
+31 40 2465949 (Fax)
Feedback to SSRN


Paper statistics
Abstract Views: 2,036
Downloads: 465
Download Rank: 33,048

© 2014 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo1 in 0.250 seconds