The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation
Tom van Laer
City University London - Sir John Cass Business School
Ko de Ruyter
Maastricht University - Department of Marketing & Supply Chain Management
Luca M. Visconti
Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)
Journal of Consumer Research, 40(5), 797-817
Stories, and their ability to transport their audience, constitute a central part of human life and consumption experience. Integrating previous literature derived from fields as diverse as anthropology, marketing, psychology, communication, consumer, and literary studies, this article offers a review of two decades’ worth of research on narrative transportation, the phenomenon in which consumers mentally enter a world that a story evokes. Despite the relevance of narrative transportation for storytelling and narrative persuasion, extant contributions seem to lack systematization. The authors conceive the extended transportation-imagery model (ETIM), which provides not only a comprehensive model that includes the antecedents and consequences of narrative transportation but also a multidisciplinary framework in which cognitive psychology and consumer culture theory cross-fertilize this field of inquiry. The authors test the model using a quantitative meta-analysis of 132 effect sizes of narrative transportation from 76 published and unpublished articles and identify fruitful directions for further research.
Number of Pages in PDF File: 77
Keywords: Communication, Meta-analysis, Narrative Persuasion, Narrative Transportation, Storytelling
JEL Classification: M31
Date posted: April 2, 2012 ; Last revised: May 12, 2016
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