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POSIWID and Determinism in Design for Behaviour Change


Dan Lockton


Brunel University - Brunel Design; University of Warwick - WMG

April 2, 2012


Abstract:     
When designing to influence behaviour for social or environmental benefit, does designers' intent matter? Or are the effects on behaviour more important, regardless of the intent involved? This brief paper explores -- in the context of design for behaviour change -- some treatments of design, intentionality, purpose and responsibility from a variety of fields, including Stafford Beer's "The purpose of a system is what it does" and Maurice Broady's perspective on determinism. The paper attempts to extract useful implications for designers working on behaviour-related problems, in terms of analytical or reflective questions to ask during the design process.

Number of Pages in PDF File: 13

Keywords: design, behaviour, behavior, behaviour change, behavior change, POSIWID, systems, cybernetics

working papers series


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Date posted: April 2, 2012 ; Last revised: April 3, 2012

Suggested Citation

Lockton, Dan, POSIWID and Determinism in Design for Behaviour Change (April 2, 2012). Available at SSRN: http://ssrn.com/abstract=2033231 or http://dx.doi.org/10.2139/ssrn.2033231

Contact Information

Dan Lockton (Contact Author)
Brunel University - Brunel Design ( email )
United Kingdom
University of Warwick - WMG ( email )
Gibbet Hill Rd.
Coventry, West Midlands CV4 8UW
United Kingdom
Feedback to SSRN (Beta)


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