David E. Bell
Harvard Business School - Marketing Unit
affiliation not provided to SSRN
Mary L. Shelman
Harvard Business School
March 19, 2012
Harvard Business School Marketing Unit Case No. 512-004
Domino's Pizza is the world's second-largest pizza company with 9,436 stores globally, 95% of which are franchised. Domino's franchisees in the U.S. market were able to purchase fresh dough, cheese, pizza toppings, and other menu ingredients and store supplies directly from the company-owned supply chain system. When commodity prices became more volatile in 2007 and 2008, executives at Domino's changed the way they worked with suppliers and franchisees to manage costs and risks, and better leverage the assets of the supply chain system. As the company prepared to accelerate international growth in 2011 and beyond, executives contemplated how to best apply their purchasing and supply chain knowledge into new international markets.
Learning Objective: To allow students to understand how to manage risk and maximize supply chain operations in light of volatile raw material prices, changing market conditions, and a growing business.
working papers series
Date posted: April 9, 2012
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