Abstract

  


 



How Strategic Planning Can Help Us Get Through the Present World Crisis


Paul A. De Ruijter


Nyenrode Business University; Delft TopTech

Henk Alkema


affiliation not provided to SSRN

Saskia Stolk


De Ruijter Strategy
February 1, 2012


Abstract:     
In times of crisis problem solving methodologies seem to gain attention over strategic planning. This article makes the case that more rather than less strategic planning is needed to get through the current world crisis. Based on best practices of Shell using scenarios to prepare and steer through the 1973 first oil crisis and Rabobank who used scenarios in 2003 to plan for the 2007 credit crisis.

Number of Pages in PDF File: 12

Keywords: scenarios, strategy, planning, crisis, rabobank, shell

JEL Classification: D81, M10

working papers series


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Date posted: April 11, 2012  

Suggested Citation

De Ruijter, Paul A., Alkema, Henk and Stolk, Saskia, How Strategic Planning Can Help Us Get Through the Present World Crisis (February 1, 2012). Available at SSRN: http://ssrn.com/abstract=2038171 or http://dx.doi.org/10.2139/ssrn.2038171

Contact Information

Paul A. De Ruijter (Contact Author)
Nyenrode Business University ( email )
Straatweg 25
P.O. Box 130
Breukelen, 3620 AC
Netherlands
Delft TopTech ( email )
2628 EB Delft
Netherlands
Henk Alkema
affiliation not provided to SSRN
No Address Available
Saskia Stolk
De Ruijter Strategy
Molenweg 32
Amstelveen, 1182 CL
Netherlands
Feedback to SSRN (Beta)


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