How Strategic Planning Can Help Us Get Through the Present World Crisis
Paul A. De Ruijter
Nyenrode Business University; Delft TopTech
affiliation not provided to SSRN
De Ruijter Strategy
February 1, 2012
In times of crisis problem solving methodologies seem to gain attention over strategic planning. This article makes the case that more rather than less strategic planning is needed to get through the current world crisis. Based on best practices of Shell using scenarios to prepare and steer through the 1973 first oil crisis and Rabobank who used scenarios in 2003 to plan for the 2007 credit crisis.
Number of Pages in PDF File: 12
Keywords: scenarios, strategy, planning, crisis, rabobank, shell
JEL Classification: D81, M10working papers series
Date posted: April 11, 2012
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