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More Apples Less Chips? The Effect of School Fruit Schemes on the Consumption of Junk FoodGiorgio BrunelloUniversity of Padua - Department of Economics; CESifo (Center for Economic Studies and Ifo Institute for Economic Research); Institute for the Study of Labor (IZA) Maria De PaolaUniversità degli Studi della Calabria - Department of Economics and Statistics Giovanna Labartinoaffiliation not provided to SSRN April 12, 2012 ISER Discussion Paper No. 840 Abstract: We use scanner data of supermarket sales to investigate the effects of the EU School Fruit campaign, conducted in a sample of primary schools in the city of Rome during 2010 and 2011, on the consumption of unhealthy snacks. We allocate supermarkets to treatment and control groups depending on whether they are located or not near treated schools and estimate the causal effect of the program by comparing the changes in the sales of snacks in treated stores with the changes in control stores. We find evidence that the campaign reduced the consumption of unhealthy snacks bought in stores located in high income areas. No effect is found in poorer areas. Repeated treatment does not strengthen the effects of the program.
Number of Pages in PDF File: 24 Keywords: EU school fruit campaign, junk food, Rome JEL Classification: I18 working papers seriesDate posted: May 8, 2012Suggested CitationContact Information
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