Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission
Lynda M. Applegate
Harvard University - Entrepreneurial Management Unit
affiliation not provided to SSRN
September 2, 2010
Harvard Business School Entrepreneurial Management Case No. 810-140
Atlantis Paradise Island adopted a new vision and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve customer satisfaction and employee engagement.
1. Learn how a new vision and mission is created in a multi billion dollar service enterprise in a developing country. 2. Understand how the vision and mission is implemented effectively throughout all areas and departments of a complex multi-unit operation. 3. Make the connection between the vision and mission and brand performance indicators such as customer satisfaction and employee engagement.
working papers series
Date posted: April 18, 2012
© 2013 Social Science Electronic Publishing, Inc. All Rights Reserved.
This page was processed by apollo1 in 0.375 seconds