Collaborative Product Development: The Effect of Project Complexity on the Use of Information Technology Tools and New Product Development Practices
David Xiaosong Peng
University of Houston - C.T. Bauer College of Business; Texas A&M University - Department of Information & Operations Management
Gregory R. Heim
Texas A&M University - Department of Information & Operations Management
Debasish N. Mallick
University of Saint Thomas, Saint Paul/Minneapolis, MN - Opus College of Business
April 26, 2012
Production and Operations Management, Forthcoming
Collaboration is an essential element of new product development (NPD). This research examines the associations between four types of information technology (IT) tools and new product development (NPD) collaboration. The relationships between NPD practices and NPD collaboration are also examined. Drawing on organizational information processing theory, we propose that the relationships between IT tools and NPD collaboration will be moderated differently by three project complexity dimensions, namely product size, project novelty, and task interdependence, due to the differing nature of information processing necessitated by each project complexity dimension. Likewise, the moderation effects of the project complexity dimensions on the relationship between NPD practices and NPD collaboration will also be different. We test our hypotheses using data from a sample of NPD projects in three manufacturing industries. We find that IT tools are associated with collaboration to a greater extent when product size is relatively large. In contrast, IT tools exhibit a smaller association with collaboration when project novelty or task interdependence is relatively high. NPD practices are found to be more significantly associated with NPD collaboration under the contingency of high project novelty or high task interdependence. The findings provide insights about circumstances where several popular IT tools are more likely to facilitate collaboration, thus informing an NPD team’s IT adoption and use decisions.
Number of Pages in PDF File: 39
Keywords: Collaboration, product development, information technology, NPD practices, project complexity, contingency theory, information processing
JEL Classification: O3, O30, O31, O32, O14Accepted Paper Series
Date posted: April 26, 2012
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