Abstract

http://ssrn.com/abstract=2049628
 


 



Why Do Marketers Want Your Information? A Counterview Through the Sustainability Argument


Füsun F. Gönül


Slippery Rock University

May 1, 2012


Abstract:     
Tracking purchase and search habits of consumers not only improves the company’s profits through lower costs and more satisfied customers but also sustains the environment since fewer resources, time, and talent are wasted on mismatched customers and product offers.

Number of Pages in PDF File: 2

Keywords: Marketing Research, Privacy, Sustainability

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Date posted: May 2, 2012  

Suggested Citation

Gönül, Füsun F., Why Do Marketers Want Your Information? A Counterview Through the Sustainability Argument (May 1, 2012). Available at SSRN: http://ssrn.com/abstract=2049628 or http://dx.doi.org/10.2139/ssrn.2049628

Contact Information

Fusun Feride Gonul (Contact Author)
Slippery Rock University ( email )
Slippery Rock, PA 16057-1399
United States
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