Abstract

http://ssrn.com/abstract=2049628
 


 



Your Privacy Concerns May Be Unfounded: Why Marketers Want Your Information


Füsun F. Gönül


Slippery Rock University

March 18, 2016


Abstract:     
Tracking purchase and search habits of consumers not only improves the company’s profits through lower costs and more satisfied customers but also sustains the environment since fewer resources, time, and talent are wasted on mismatched customers and product offers.

Number of Pages in PDF File: 2

Keywords: Marketing Research, Privacy, Sustainability


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Date posted: May 2, 2012 ; Last revised: March 18, 2016

Suggested Citation

Gönül, Füsun F., Your Privacy Concerns May Be Unfounded: Why Marketers Want Your Information (March 18, 2016). Available at SSRN: http://ssrn.com/abstract=2049628 or http://dx.doi.org/10.2139/ssrn.2049628

Contact Information

Fusun Feride Gonul (Contact Author)
Slippery Rock University ( email )
Slippery Rock, PA 16057-1399
United States
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