Why Do Marketers Want Your Information? A Counterview Through the Sustainability Argument
Füsun F. Gönül
Slippery Rock University
May 1, 2012
Tracking purchase and search habits of consumers not only improves the company’s profits through lower costs and more satisfied customers but also sustains the environment since fewer resources, time, and talent are wasted on mismatched customers and product offers.
Number of Pages in PDF File: 2
Keywords: Marketing Research, Privacy, Sustainabilityworking papers series
Date posted: May 2, 2012
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