Abstract

http://ssrn.com/abstract=2053179
 


 



Social Science Strategies for User-Focused Innovation and Design Management


Victor P. Seidel


Babson College; Harvard School of Engineering and Applied Sciences; University of Oxford

John P. Pinto


Pinto Research

May 7, 2012

Design Management Review, Volume 16, Issue 4, pages 73-79, 2005

Abstract:     
Social science research can provide a valuable pathway between consumer insights and design. However, social science methodologies come with six important strategic implications not only for consumer engagement but also for the design process itself: heed perceptual limitations; correct for cognitive biases; consider context as well as objective information; manage the pressure to conform; look for ways to bring in new knowledge; and cast a wide net in gathering ideas. The theoretical basis and practical implication of each strategy is discussed, along with two integrative examples from ongoing work in this area.

Number of Pages in PDF File: 16

Keywords: User innovation, Design management, Social science, Ethnography

JEL Classification: M12, O31

Accepted Paper Series


Download This Paper

Date posted: May 8, 2012  

Suggested Citation

Seidel, Victor P. and Pinto, John P., Social Science Strategies for User-Focused Innovation and Design Management (May 7, 2012). Design Management Review, Volume 16, Issue 4, pages 73-79, 2005. Available at SSRN: http://ssrn.com/abstract=2053179

Contact Information

Victor P. Seidel (Contact Author)
Babson College ( email )
Wellesley, MA 02457-0310
United States
HOME PAGE: http://www.babson.edu/academics/faculty/profiles/pages/seidel-victor.aspx
Harvard School of Engineering and Applied Sciences ( email )
Cambridge, MA
United States
HOME PAGE: http://www.seas.harvard.edu/directory/vseidel
University of Oxford ( email )
Park End Street
Oxford, OX1 1HP
Great Britain
HOME PAGE: http://www.sbs.ox.ac.uk/community/people/victor-seidel
John P. Pinto
Pinto Research ( email )
Palo Alto, CA 94301
United States
Feedback to SSRN


Paper statistics
Abstract Views: 230
Downloads: 30
Paper comments
No comments have been made on this paper

© 2014 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo6 in 0.281 seconds