Abstract

http://ssrn.com/abstract=2053539
 
 

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COSCO: Implementing Sustainability


Christopher Marquis


Harvard University

Lynn Yin


University of International Business and Economics

Yang Dongning


Peking University - Guang Hua School of Management

November 3, 2011

Harvard Business School Organizational Behavior Unit Case No. 412-081

Abstract:     
In January 2005, China Ocean Shipping (Group) Company (COSCO) announced it would join the United Nations Global Compact (UNGC). At that time, COSCO initiated sustainability reporting practices in line with the UNGC, and over the next six years these efforts evolved into an information technology platform integrating all the company's sustainability processes and indicators. In fall 2011, the company's leadership considered the following strategic questions: To what extent should COSCO refer to international and domestic sustainability standards in the platform framework? How far should COSCO go in promoting the sustainability system as a stand-alone product? What were the next steps in sustainability reporting, and should COSCO try to attain even higher reporting standards in the future? Moreover, related issues facing the company included: What would be the value in reaching higher sustainability and reporting standards, and how would internal and external stakeholders react? What challenges lay ahead for the consistent implementation of higher standards across COSCO's subsidiaries?

Learning Objective: To examine a company's sustainability management systems and implementation, and in particular its sustainability reporting design and compilation processes.

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Date posted: May 7, 2012  

Suggested Citation

Marquis, Christopher and Yin, Lynn and Dongning, Yang, COSCO: Implementing Sustainability (November 3, 2011). Harvard Business School Organizational Behavior Unit Case No. 412-081. Available at SSRN: http://ssrn.com/abstract=2053539

Contact Information

Christopher Marquis (Contact Author)
Harvard University ( email )
Boston, MA 02163
United States
617-496-4614 (Phone)
HOME PAGE: http://www.chrismarquis.com
Lynn Yin
University of International Business and Economics ( email )
10, Huixin Dongjie
Changyang District
Beijing, Beijing 100029
China
Yang Dongning
Peking University - Guang Hua School of Management ( email )
Peking University
Beijing, Beijing 100871
China
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