Trademarks and Venture Capital Funding
University of Trier - Faculty of Management; Erasmus University Rotterdam - Department of Applied Economics
Geertjan De Vries
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE); Tinbergen Institute
Philipp G. Sandner
TUM School of Management, Technische Universität München
Jan H. Schumann
Technische Universität München (TUM) - TUM School of Management
May 22, 2012
This paper investigates the role of trademarks in start-up valuation by venture capitalists. The results suggest that the presence and number of trademarks in a start-up are positively related to its valuation. We also find that trademark breadth has a positive effect on valuation and that the effect of trademarks on valuation decreases over the venture capital cycle.
Number of Pages in PDF File: 35
Keywords: venture capital, trademarks, entrepreneurial marketing, patents, intellectual property
JEL Classification: O34, G24, L26working papers series
Date posted: May 22, 2012
© 2013 Social Science Electronic Publishing, Inc. All Rights Reserved.
This page was processed by apollo8 in 0.406 seconds