Abstract

  


 



Trademarks and Venture Capital Funding


Joern Block


University of Trier - Faculty of Management; Erasmus University Rotterdam - Department of Applied Economics

Geertjan De Vries


Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE); Tinbergen Institute

Philipp G. Sandner


TUM School of Management, Technische Universität München

Jan H. Schumann


Technische Universität München (TUM) - TUM School of Management
May 22, 2012


Abstract:     
This paper investigates the role of trademarks in start-up valuation by venture capitalists. The results suggest that the presence and number of trademarks in a start-up are positively related to its valuation. We also find that trademark breadth has a positive effect on valuation and that the effect of trademarks on valuation decreases over the venture capital cycle.

Number of Pages in PDF File: 35

Keywords: venture capital, trademarks, entrepreneurial marketing, patents, intellectual property

JEL Classification: O34, G24, L26

working papers series


Download This Paper

Date posted: May 22, 2012  

Suggested Citation

Block, Joern Hendrich, De Vries, Geertjan, Sandner, Philipp G. and Schumann, Jan H., Trademarks and Venture Capital Funding (May 22, 2012). Available at SSRN: http://ssrn.com/abstract=2064508 or http://dx.doi.org/10.2139/ssrn.2064508

Contact Information

Joern Hendrich Block (Contact Author)
University of Trier - Faculty of Management
Germany
Erasmus University Rotterdam - Department of Applied Economics ( email )
3000 DR Rotterdam, NL 3062 PA
Netherlands
Geertjan De Vries
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) ( email )
P.O. Box 1738
3000 DR Rotterdam, NL 3062 PA
Netherlands
Tinbergen Institute ( email )
P.O. Box 1738
3000 DR Rotterdam
Netherlands
Philipp Sandner
TUM School of Management, Technische Universität München ( email )
Arcisstrasse 21
Munich, 80333
Germany
Jan H. Schumann
Technische Universität München (TUM) - TUM School of Management ( email )
Arcisstr. 21
München, 80333
Germany
HOME PAGE: http://www.jp-marketing.wi.tum.de/
Feedback to SSRN (Beta)


Paper statistics
Abstract Views: 351
Downloads: 99
Download Rank: 136,010
Paper comments
No comments have been made on this paper

© 2013 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright
This page was processed by apollo7 in 0.328 seconds