The Law of Reputation and Brands in the Asia Pacific
Andrew T. Kenyon
University of Melbourne Law School
Wee Loon Ng-Loy
National University of Singapore (NUS) - Faculty of Law
Melbourne Law School
May, 22 2012
The Law of Reputation and Brands in the Asia Pacific, Andrew Kenyon, Wee Loon Ng-Loy and Megan Richardson (eds.), Cambridge University Press, 2012
U of Melbourne Legal Studies Research Paper No. 592
Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the chapters in this book consider the developing law of reputation and brands in a fraught area.
Number of Pages in PDF File: 6
Keywords: trademarks, unfair competition, intellectual property, consumer protection, personality rights
JEL Classification: K00, K19, K39
Date posted: May 24, 2012
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