Abstract

http://ssrn.com/abstract=2065075
 


 



The Law of Reputation and Brands in the Asia Pacific


Andrew T. Kenyon


University of Melbourne Law School

Wee Loon Ng-Loy


National University of Singapore (NUS) - Faculty of Law

Megan Richardson


Melbourne Law School

May, 22 2012

The Law of Reputation and Brands in the Asia Pacific, Andrew Kenyon, Wee Loon Ng-Loy and Megan Richardson (eds.), Cambridge University Press, 2012
U of Melbourne Legal Studies Research Paper No. 592

Abstract:     
Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the chapters in this book consider the developing law of reputation and brands in a fraught area.

Number of Pages in PDF File: 6

Keywords: trademarks, unfair competition, intellectual property, consumer protection, personality rights

JEL Classification: K00, K19, K39

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Date posted: May 24, 2012  

Suggested Citation

Kenyon, Andrew T. and Ng-Loy, Wee Loon and Richardson, Megan, The Law of Reputation and Brands in the Asia Pacific (May, 22 2012). The Law of Reputation and Brands in the Asia Pacific, Andrew Kenyon, Wee Loon Ng-Loy and Megan Richardson (eds.), Cambridge University Press, 2012; U of Melbourne Legal Studies Research Paper No. 592. Available at SSRN: http://ssrn.com/abstract=2065075

Contact Information

Andrew T. Kenyon
University of Melbourne Law School ( email )
Victoria, 3010
Australia
61 3 8344 9972 (Phone)
61 3 9348 0973 (Fax)
HOME PAGE: http://www.law.unimelb.edu.au/cmcl/
Wee Loon Ng-Loy
National University of Singapore (NUS) - Faculty of Law ( email )
469G Bukit Timah Road
Eu Tong Sen Building
Singapore, 259776
Singapore

Megan Richardson (Contact Author)
Melbourne Law School ( email )
Victoria, 3010
Australia
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