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The Law of Reputation and Brands in the Asia PacificAndrew T. KenyonUniversity of Melbourne Law School Wee Loon Ng-LoyNational University of Singapore (NUS) - Faculty of Law Megan RichardsonMelbourne Law School May, 22 2012 The Law of Reputation and Brands in the Asia Pacific, Andrew Kenyon, Wee Loon Ng-Loy and Megan Richardson (eds.), Cambridge University Press, 2012 U of Melbourne Legal Studies Research Paper No. 592 Abstract: Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the chapters in this book consider the developing law of reputation and brands in a fraught area.
Number of Pages in PDF File: 6 Keywords: trademarks, unfair competition, intellectual property, consumer protection, personality rights JEL Classification: K00, K19, K39 Accepted Paper SeriesDate posted: May 24, 2012Suggested CitationContact Information
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