Abstract

http://ssrn.com/abstract=2079840
 
 

References (45)



 


 



From Coke to Coors: A Field Study of a Sugar-Sweetened Beverage Tax and its Unintended Consequences


Brian Wansink


Cornell University

Andrew S. Hanks


Cornell University - School of Applied Economics and Management

David R. Just


Cornell University - Dyson School of Applied Economics and Management

John Cawley


Cornell University - College of Human Ecology, Department of Policy Analysis & Management (PAM); Cornell University - College of Arts & Sciences, Department of Economics; NBER; IZA

Jeffery Sobal


Cornell University - Division of Nutritional Sciences

Elaine Wethington


Cornell University - Human Developement

William D. Schulze


Cornell University - Department of Economics

Harry M. Kaiser


Cornell University - School of Applied Economics and Management

May 26, 2012


Abstract:     
Could taxes on soft drinks reduce obesity? To examine this, a six-month field experiment was conducted in a small American city where half of the households faced a 10% tax and half did not. The 10% tax resulted in a short-term (1-month) decrease in soft drink purchases, but there was no decrease in purchases over a 3-month or 6-month period. Moreover, in beer-purchasing households, this tax led to increased purchases of beer.

Number of Pages in PDF File: 38

Keywords: Sugar-sweetened beverage, soft drinks, tax, substitution, obesity, beer, unintended consequences

JEL Classification: D10, H31, I18

working papers series


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Date posted: June 9, 2012  

Suggested Citation

Wansink, Brian and Hanks, Andrew S. and Just, David R. and Cawley, John and Sobal, Jeffery and Wethington, Elaine and Schulze, William D. and Kaiser, Harry M., From Coke to Coors: A Field Study of a Sugar-Sweetened Beverage Tax and its Unintended Consequences (May 26, 2012). Available at SSRN: http://ssrn.com/abstract=2079840 or http://dx.doi.org/10.2139/ssrn.2079840

Contact Information

Brian Wansink
Cornell University ( email )
Ithaca, NY 14853
United States
Andrew S. Hanks (Contact Author)
Cornell University - School of Applied Economics and Management ( email )
248 Warren Hall
Ithaca, NY 14853
United States
David R. Just
Cornell University - Dyson School of Applied Economics and Management ( email )
16 Warren Hall
Ithaca, NY 14853
United States
607-255-2086 (Phone)
607-255-9984 (Fax)
HOME PAGE: http://aem.cornell.edu/profiles/just.htm
John Cawley
Cornell University - College of Human Ecology, Department of Policy Analysis & Management (PAM) ( email )
3M24 MVR Hall
Ithaca, NY 14853
United States
Cornell University - College of Arts & Sciences, Department of Economics ( email )
414 Uris Hall
Ithaca, NY 14853-7601
United States
NBER
1050 Massachusetts Avenue
Cambridge, MA 02138
United States
IZA ( email )
P.O. Box 7240
Bonn, D-53072
Germany

Jeffery Sobal
Cornell University - Division of Nutritional Sciences ( email )
Savage Hall
Ithaca, NY 14853
United States
Elaine Wethington
Cornell University - Human Developement ( email )
MVR Hall
Ithaca, NY 14853
United States
William D. Schulze
Cornell University - Department of Economics ( email )
414 Uris Hall
Ithaca, NY 14853-7601
United States
607-255-9611 (Phone)
607-255-9984 (Fax)
Harry M. Kaiser
Cornell University - School of Applied Economics and Management ( email )
248 Warren Hall
Ithaca, NY 14853
United States
607-255-1598 (Phone)
607-254-4335 (Fax)
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