Abstract

http://ssrn.com/abstract=2079840
 
 

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From Coke to Coors: A Field Study of a Fat Tax and Its Unintended Consequences


Brian Wansink


Cornell University

Andrew S. Hanks


Cornell University - School of Applied Economics and Management

David R. Just


Cornell University - Dyson School of Applied Economics and Management

May 26, 2012


Abstract:     
Could taxes on soft drinks reduce obesity? To examine this, a six-month field experiment was conducted in a small American city where half of the households faced a 10% tax and half did not. The 10% tax resulted in a short-term (1-month) decrease in soft drink purchases, but there was no decrease in purchases over a 3-month or 6-month period. Moreover, in beer-purchasing households, this tax led to increased purchases of beer.

Number of Pages in PDF File: 44

Keywords: Sugar-sweetened beverage, soft drinks, tax, substitution, obesity, beer, unintended consequences

JEL Classification: D10, H31, I18

working papers series


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Date posted: June 9, 2012 ; Last revised: April 26, 2014

Suggested Citation

Wansink, Brian and Hanks, Andrew S. and Just, David R., From Coke to Coors: A Field Study of a Fat Tax and Its Unintended Consequences (May 26, 2012). Available at SSRN: http://ssrn.com/abstract=2079840 or http://dx.doi.org/10.2139/ssrn.2079840

Contact Information

Brian Wansink
Cornell University ( email )
Ithaca, NY 14853
United States
Andrew S. Hanks (Contact Author)
Cornell University - School of Applied Economics and Management ( email )
248 Warren Hall
Ithaca, NY 14853
United States
David R. Just
Cornell University - Dyson School of Applied Economics and Management ( email )
16 Warren Hall
Ithaca, NY 14853
United States
607-255-2086 (Phone)
607-255-9984 (Fax)
HOME PAGE: http://aem.cornell.edu/profiles/just.htm
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