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From Coke to Coors: A Field Study of a Sugar-Sweetened Beverage Tax and its Unintended ConsequencesBrian WansinkCornell University Andrew S HanksCornell University - School of Applied Economics and Management David R. JustCornell University - Dyson School of Applied Economics and Management John CawleyCornell University - College of Human Ecology, Department of Policy Analysis & Management (PAM); Cornell University - College of Arts & Sciences, Department of Economics; NBER; IZA Jeffery SobalCornell University - Division of Nutritional Sciences Elaine WethingtonCornell University - Human Developement William D. SchulzeCornell University - Department of Economics Harry M. KaiserCornell University - School of Applied Economics and Management May 26, 2012 Abstract: Could taxes on soft drinks reduce obesity? To examine this, a six-month field experiment was conducted in a small American city where half of the households faced a 10% tax and half did not. The 10% tax resulted in a short-term (1-month) decrease in soft drink purchases, but there was no decrease in purchases over a 3-month or 6-month period. Moreover, in beer-purchasing households, this tax led to increased purchases of beer.
Number of Pages in PDF File: 38 Keywords: Sugar-sweetened beverage, soft drinks, tax, substitution, obesity, beer, unintended consequences JEL Classification: D10, H31, I18 working papers seriesDate posted: June 9, 2012Suggested CitationContact Information
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