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Awe Expands People’s Perception of Time, Alters Decision Making, and Enhances Well-Being


Melanie Rudd


Stanford Graduate School of Business

Kathleen Vohs


University of Minnesota, Twin Cities - Carlson School of Management

Jennifer Aaker


Stanford University - Graduate School of Business

January 1, 2012

Psychological Science, Forthcoming
Stanford Graduate School of Business Research Paper No. 2095

Abstract:     
When do people feel as if they are rich in time? Not often, research and daily experience suggest. However, three experiments showed that participants who felt awe, relative to other emotions, felt they had more time available (Experiments 1, 3) and were less impatient (Experiment 2). Participants who experienced awe were also more willing to volunteer their time to help others (Experiment 2), more strongly preferred experiences over material products (Experiment 3), and experienced a greater boost in life satisfaction (Experiment 3). Mediation analyses revealed that these changes in decision making and well-being were due to awe’s ability to alter the subjective experience of time. Experiences of awe bring people into the present moment, which underlies awe’s capacity to adjust time perception, influence decisions, and make life feel more satisfying than it would otherwise.

Number of Pages in PDF File: 23

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Date posted: June 13, 2012  

Suggested Citation

Rudd, Melanie, Vohs, Kathleen and Aaker, Jennifer Lynn, Awe Expands People’s Perception of Time, Alters Decision Making, and Enhances Well-Being (January 1, 2012). Psychological Science, Forthcoming. Available at SSRN: http://ssrn.com/abstract=2083257

Contact Information

Melanie Rudd (Contact Author)
Stanford Graduate School of Business ( email )
518 Memorial Way
Stanford, CA 94305-5015
United States

Kathleen Vohs
University of Minnesota, Twin Cities - Carlson School of Management ( email )
19th Avenue South
Suite 3-150
Minneapolis, MN 55455
United States
Jennifer Lynn Aaker
Stanford University - Graduate School of Business ( email )
518 Memorial Way
Stanford, CA 94305-5015
United States

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