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Sticks and Carrots: The Effect of Contract Frame on Effort in Incomplete Contracts


Margaret H. Christ


University of Georgia

Karen L. Sedatole


Michigan State University - Eli Broad College of Business; Wake Forest University, Schools of Business

Kristy L. Towry


Emory University

April 10, 2012

Accounting Review, 2012, Vol. 87, No. 6

Abstract:     
In this study we examine the effect of incentive contract framing on agent effort in an incomplete contract setting. Prior research suggests that when governed by complete incentive contracts, agents exert greater effort under penalty contracts relative to bonus contracts. However, in an incomplete contract setting, in which the incentive contract does not govern all tasks for which the agent is responsible, the agent’s trust in the principal is relevant. In this setting, we predict that bonus contracts create a more trusting environment, and this effect spills over to tasks not governed by the incentive contract, such that bonus contracts elicit greater effort on these tasks as compared to penalty contracts. We develop and experimentally validate a theoretical model of the effects of contract frame on trust and effort in this incomplete contract setting. The main intuition behind the model is that the framing of an incentive contract affects the degree to which the contract terms are interpreted by the agent as a signal of mistrust. More specifically, penalty contracts engender greater distrust than do bonus contracts, and therefore, when contracts are incomplete, penalty contracts lead to lower effort on tasks not governed by the contract than do bonus contracts.

Number of Pages in PDF File: 42

Keywords: framing, incomplete contracts, control systems, trust, formal control, informal control, bonus, penalty

JEL Classification: J3, M1, M4

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Date posted: June 20, 2012 ; Last revised: June 21, 2012

Suggested Citation

Christ, Margaret H., Sedatole, Karen L. and Towry, Kristy L., Sticks and Carrots: The Effect of Contract Frame on Effort in Incomplete Contracts (April 10, 2012). Accounting Review, 2012, Vol. 87, No. 6. Available at SSRN: http://ssrn.com/abstract=2088357

Contact Information

Margaret H. Christ (Contact Author)
University of Georgia ( email )
Athens, GA 30602-6254
United States
706-542-3602 (Phone)
Karen L. Sedatole
Michigan State University - Eli Broad College of Business ( email )
270 North Business Complex
East Lansing, MI 48824-1034
United States
Wake Forest University, Schools of Business ( email )
P.O. Box 7659
Winston-Salem, NC 27109-7285
United States
Kristy L. Towry
Emory University ( email )
Goizueta Business School
1300 Clifton Road
Atlanta, GA 30322
United States
404-727-4895 (Phone)
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