The New York Times: Newspaper Industry Analysis, Crises & Reforms
25 Pages Posted: 25 Jun 2012 Last revised: 24 Dec 2012
Date Written: June 25, 2012
Abstract
Newspaper industry is the fastest shrinking industry in America, according to a research by LinkedIn. What are the implications for society and journalism? Why did the fall come about? How did a very profitable industry become so precarious that even the giant newspapers face the threat of going out of business, perhaps forever? In this paper, we do not seek to provide a strategic, bailout plan that if implemented can save a newspaper; however, it give clues about what went wrong by introducing to the industry structure of newspapers and its crises.
At the helm of this affair is the leading ‘general-interest’ newspaper, The New York Times, which is our protagonist. The story of New York Times also applies and explains how majority of conventional newspapers work or worked (as many have ceased producing print, reduced days of productions, or filed for bankruptcy). This study is about an industry facing a creative disruption, about which it had little clue. We will give a diagnosis of the crises of newspapers and possible reforms, focusing on it market leader: The Times.
This paper is divided into three sections: introduction to the New York Times as an institution; analysis of the news industry in the USA, print and online; recommendations for New York Times.
Keywords: US newspapers, journalism, digital media, disruption, The New York Times, internet journalism, industrial analysis
Suggested Citation: Suggested Citation