Flexible Strategy for Small and Medium-Sized Multinationals in Asia
Ca Foscari University of Venice
June 7, 2012
Ca' Foscari University of Venice, Department of Economics Working Paper No. 06
Italian firms have recently engaged in direct investment abroad through the establishment of production facilities in China and India. Using data gathered from interviews conducted in those countries in 2009 with 16 Italian predominantly small and medium-sized firms, this article explores: the motivations behind Italian parent companies’ decisions to create subsidiaries in Asia; relations between the newly established production facilities and their local suppliers and markets; any subsequent organizational adaptations; and the cultural and administrative difficulties the enterprises have encountered. The article provides a novel perspective on how predominantly small and medium-sized manufacturing firms achieve cost and differentiation advantages by leveraging their dynamic capabilities.
Number of Pages in PDF File: 23
Keywords: Strategic management of multinational firms, Value chains, Capability-based
JEL Classification: F23, F14, L25working papers series
Date posted: July 3, 2012
© 2013 Social Science Electronic Publishing, Inc. All Rights Reserved.
This page was processed by apollo2 in 0.359 seconds