Mind the Gap: The Interplay Between External and Internal Actions in the Case of Corporate Social Responsibility
UNC Kenan-Flagler Business School
London Business School
September 9, 2015
Strategic Management Journal, Forthcoming
We explore the effect of the interplay between a firm’s external and internal actions on performance in the context of corporate social responsibility (CSR). Drawing from the neo-institutional theory, we argue that external and internal CSR actions jointly contribute to the accumulation of intangible firm resources and therefore are associated with better performance. Importantly, though, we theorize that a wider gap between external and internal actions — reflecting a disconnect between “talk” and “action” by firms — negatively affects performance. Empirically, we use the market-value equation and a sample comprising 1,971 firms in 33 countries from 2002 to 2008. We find support for our hypotheses in the main analyses and robustness tests addressing potential endogeneity. We discuss implications for future research and practice.
Number of Pages in PDF File: 43
Keywords: corporate social responsibility (CSR), firm performance, legitimacy, internal and external actions, market-value equation
JEL Classification: M10, M14
Date posted: February 6, 2015 ; Last revised: September 10, 2015
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